Woolworths South Africa

Woolworths’ vision is to be one of the world’s most responsible retailers and we have a dedicated seafood sustainability programme, “Fishing for the Future” to ensure that all our seafood is responsibly sourced for better food choices, thriving communities and sustainable oceans.

Woolworths is a leading Southern African retailer, trading in more than 400 stores in South Africa and a further 10 countries in Africa and offering a wide range of clothing, beauty, home, and food products. Our target market consists of mid-to upper-income customers who appreciate quality, innovation, value, and sustainability.

Learn more about Fishing for the Future here.

We sell both farmed and wild caught seafood and currently source seafood from 31 countries. Our supplier base is a key competitive advantage and we integrate closely with suppliers. We focus on long-term relationships and remain committed to these strategic partnerships.

Gert le Roux | Aquaculture and Fisheries Specialist, Woolworths Foods