Woolworths South Africa

Woolworths’ vision is to be one of the world’s most responsible retailers and we have a dedicated seafood sustainability programme, “Fishing for the Future” to ensure that all our seafood is responsibly sourced for better food choices, thriving communities and sustainable oceans.

Woolworths is a leading Southern African retailer, trading in more than 400 stores in South Africa and a further 10 countries in Africa and offering a wide range of clothing, beauty, home, and food products. Our target market consists of mid-to upper-income customers who appreciate quality, innovation, value, and sustainability.

We sell both farmed and wild caught seafood and currently source seafood from 31 countries. Our supplier base is a key competitive advantage and we integrate closely with suppliers. We focus on long-term relationships and remain committed to these strategic partnerships.

Gert le Roux | Aquaculture and Fisheries Specialits, Woolworths Foods