FishWise sustains ocean ecosystems and the people who depend on them by transforming global seafood supply chains.

FishWise began as a local initiative, offering Santa Cruz, CA. shoppers context for seafood sustainability. Over 20 years the organization grew to consult seafood businesses across the U.S. and internationally, and offer fisheries traceability guidance. The mission has become more comprehensive, by including traceability and social responsibility.

FishWise has grown to hold a unique and important role in the sustainable seafood movement over the last 20 years. We will continue to promote comprehensive sustainability–for social, environmental, and economic benefits.

Jenny Barker | Executive Director, FishWise